Do you want to take your business to the next level and experience tremendous growth?
No one knows your business like you do. Instead of hiring an Search Engine Optimization (SEO) company, gain the skills and strategies required to optimize your website and achieve tremendous growth.
How will it benefit your business?
Allan has been working as a SEO and social media specialist for 19 years and has helped hundreds of businesses rank at the top of Google. In the past, He has volunteered for the YMCA's business program and was named their man of the year for his efforts there.
Currently, he is ranked #1 in the world on Google for the keyword "SEO Guru", and will be hosting a private workshop with sole SEO focus on the education industry; private schools.
Join us to learn hands-on SEO with Allan Pollet.
SEO Marketing Course Outline - SEO Training Course
Part 1: SEO Basics
* About Me
* Basic Definitions
* Difference Between SEO and SEM
* Qualities of a Good SEO
* HTML Basics
* Wordpress
Part 2: Meet the Search Engines and History of Search
- Types of search engines
* Yahoo
* Bing
* Google
* Other notable sites: DMOZ (curlie.org), Inktomi, Lycos, Ask
Part 3: SEO Strategies, Tricks, and Tips
* SEO Methodology / SEO Planning
* Keyword Research
* Content Control (SEO checklist)
* Understanding Semantic Latent Indexing
* Content Building
* RankBrain
Part 4: Link Building
* Types of links
* Link Building
* Checking Backlinks
Part 5: SEO & Site Maintenance
* Google Webmaster Tools (Google Console)
* Moving sites 301 redirects
* Dealing with Bans
* Indexing Problems
* Disavow
Part 6: Pay Per Click
* PPC Google Adwords
* Managing Google Adwords: Make More Money When Spending Less
* Google Adsense
* Google Tag Manager
Part 7: Your Site
* Learn how to optimize your site, bring traffic and increase conversions.
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