Enrollment Management

We have developed a private school specific marketing framework with strategies that results in a greater volume of inquiries, better quality inquiries, and more enrollment for private and independent schools. Applying the knowledge gained from working with over 130 private schools, we significantly increase the number of inquiries and student enrollment at your school. We deliver on this using some or all of the following practices:

• Assessing existing marketing initiatives and expenditures
• Identifying, gathering and synthesizing vital data from school stakeholder groups
• Constructing delivery methods to articulate your school’s message clearly to all constituencies
• Energizing the community to champion your school
• Addressing your website’s effectiveness and optimization
• Integrating a comprehensive Social Media strategy
• Performing an insider’s assessment of appropriate, cost-effective media buys
• Creating content for media, printed or electronic
• Providing specifically designed software tools to measure metrics and evaluate marketing effectiveness
• Training all relevant personnel on systems and processes

Typically when the implementation of the marketing strategy is complete, annual marketing expenditures are reduced by 70% – 80% from prior years. The number of inquiries are up 50% – 100% and the quality of inquiry is aligned with the vision of your school.

The Admissions Function & Inbound Marketing for Private High Schools

Our proprietary admissions strategy and process results in immediate and long-term enrollment increases and significant additional revenues for schools. If you are not closing in Admissions with the type of success that you expect, wouldn’t you want to find out how to gain the tools to get there? Imagine if 75% or more of your inquiries turned into enrollment.

We will redevelop your admissions process from start to finish, implement with and train your personnel, and include several other key school functions that are critical to the admissions function.

• Review your existing systems and processes
• Identify and define with you the key elements of admissions
• Review several key interrelated areas of your school’s operations and recommend changes that will significantly increase the number of families who may want to enroll their children in the school
• Create an admissions pipeline
• Provide you with a highly developed admissions toolkit inclusive of several new programs developed specifically to widen your admissions funnel
• Deliver to you a manual for future admissions personnel to reference and be guided by
• Train everyone who may be involved in the admissions process
• The end result is a school with a fully equipped admissions office that recruits, tracks, invites and enrolls a far higher percentage of families than the other schools in your community who are competing to attract the same families